A row of coffee and juice machines on a counter; drinks like orange juice, lattes, and tea on a foreground table with a stool nearby.

SEB Professional Beverage

One connected system of trusted brands, smart technology and integrated services. Endless possibilities for your business.

One connected beverage system

combine

global

beverage

expertise,

trend

insights,

technical

services

and

digital

solutions

deliver

tailored

concepts

for

your

business.

From

insight

implementation,

help

you

turn

changing

market

demands

into

opportunities

for

growth,

efficiency

and

long-term

success.

For every concept

Designed around your business

Coffee shops & chains

From signature drinks to broad menu offerings, our customizable beverage concepts help coffee shops and chains deliver beverage variety, consistent quality, and a tailored experience that reflects their brand.

Convenience store with coffee to go offer

Hospitality, catering & foodservice

Combining speed, reliability, and operational efficiency, our beverage solutions help hospitality and catering teams maintain seamless service and deliver exceptional guest experiences throughout the day.

Offices & institutional spaces

Designed for offices and institutional environments, our compact self-service solutions make serving quality beverages simple and convenient. With intuitive controls, easy upkeep, and dependable performance, they provide a hassle-free experience from installation to everyday use.

Five brands. Endless possibilities.

From coffee to fresh juice, each of our global brands brings unique strengths to help you build the perfect beverage portfolio.

Designed to perform in every environment, WMF combines German engineering, premium coffee quality and smart digital solutions to help businesses deliver reliable performance, cup after cup.

WMF website

WMF

Designed to perform

Combining Swiss precision with flexible beverage solutions, Schaerer helps businesses serve every taste with ease. From advanced milk capabilities to intuitive operation, every solution is designed to adapt to your business and your customers.

Schaerer website

Schaerer

We love it your way

Built for high-demand environments, Curtis combines trusted brewing expertise with reliable performance to help businesses serve coffee, tea and specialty beverages with consistency and efficiency.

Curtis website

Curtis

The art of brewing

La San Marco is an iconic Italian espresso machine brand with over a century of heritage in crafting traditional espresso equipment. Its machines are trusted by baristas and coffee professionals who value authentic espresso and craftsmanship.

La San Marco website

La San Marco

Espresso machines since 1920

Zummo is a specialist in professional juicing solutions, offering innovative automatic citrus juicers for hospitality, retail, and foodservice environments. Zummo helps businesses serve fresh juice with an exceptional customer experience.

Zummo website

Zummo

A fresh touch

Designed for what’s next

The future of beverages. Served today.

The future of beverage concepts is shaped by changing consumer expectations, emerging trends and smarter technologies. SEB Professional Beverage helps businesses stay ahead by combining global beverage expertise, market insights, digital capabilities and integrated services into one connected beverage system.

Drawing on deep expertise in evolving beverage trends – from changing consumer behavior and Gen Z preferences like cold drinks and matcha to the growing impact of automation – together with the strength of our leading brands, we develop practical, future-ready solutions that help businesses stay ahead and deliver consistent beverage experiences and business success.

Whatever your business needs next, we create future-ready beverage concepts that drive operational efficiency, sustainable growth and lasting customer loyalty.

What we offer

More than products – we bring together a comprehensive portfolio of professional beverage solutions, digital innovation, technical services and decades of manufacturing excellence to help businesses perform efficiently, adapt to changing demands and succeed for the long term.

Technical services

Service technician repairing a coffee machine

Our best-in-class technical service keeps your business running without interruption — fully connected to your equipment and daily operations.

Backed by a global network of technicians and trusted service partners, SEB Professional Beverage provides installation, preventive maintenance, rapid repairs, remote support and professional training.

What this means for your business:

Reduced downtime and faster issue resolution
Reliable machine performance across locations
Consistent beverage quality and operational standards
Long-term support from certified technicians and service partners
Simplified day-to-day maintenance and operations

Digital solutions

Digital solution on tablet with Schaerer Coffee Soul coffee machine

Our connected digital solutions help you manage your beverage business more efficiently. Monitor your machine fleet in real time, identify issues before they impact operations and manage your equipment remotely.

With open APIs, our solutions integrate seamlessly into your existing digital ecosystem - from customized apps and loyalty programmes to e-payment, POS and ERP systems - creating connected customer experiences and smarter business operations.

What this means for your business:

Real-time visibility across your machine fleet
Faster response to operational and technical issues
Seamless integration with your existing digital systems
Connected customer experiences through apps, loyalty and e-payment solutions
Greater efficiency, reduced downtime and data-driven decision-making

Sustainability

Aligned with ambitious international standards and long-term environmental goals, we are committed to improving sustainability across the full production and beverage lifecycle.

From product design and daily operations to long-term service, end-of-life management and refurbishment programs, SEB Professional Beverage develops durable solutions designed to help businesses operate more efficiently and responsibly.

Sustainability is embedded in everything we do. Recognized with the EcoVadis Platinum Medal and a score of 90/100 in 2026, the Group ranks among the top 1% of companies worldwide for CSR performance. It also places in the top 6% of all assessed companies for ESG, reflecting effective ESG risk management, and received an A rating from MSCI, one of the world's leading ESG rating providers, in 2025.

Innovation

Built around real customer and operator needs, our innovation approach combines intelligent automation and connected technologies to make premium beverage experiences easier to deliver at scale.

Advanced features and technologies, hygiene systems, seamless ordering experiences and intuitive machine interactions help businesses adapt quickly to changing customer expectations while keeping day-to-day operations running smoothly.

Key innovation benefits:

More consistent beverage quality during peak demand
Improved operational efficiency through automation and connected technologies
Greater flexibility across beverage menus and customer preferences
Reliable hygiene and cleaning processes
Faster, more seamless customer experiences

Manufacturing excellence

Manufacturing of a La San Marco espresso machine

SEB Professional Beverage combines global manufacturing, specialized beverage engineering and in-house R&D to deliver reliable, high-performing solutions for professional beverage environments worldwide.

Built around precision, quality and operational reliability, our solutions are backed by six specialized R&D hubs across distinct technology domains and advanced manufacturing capabilities, helping businesses deliver consistent performance at scale.

Our commitment to operational excellence is reflected across all five brands through internationally recognized certifications, including ISO 9001 for quality management, ISO 14001 for environmental management and ISO 45001 for occupational health and safety.