Coffee and juice in retail | SEB Professional

Coffee or juice? For a new generation of customers, the answer is both, and sometimes even in the same glass. While fruity espresso drinks are winning fans worldwide, retailers are upgrading their offerings with premium iced coffee and freshly squeezed juice. SEB Professional Beverage brings the two together. At the Coffee & Fresh Juice Corner, technologies from WMF, Schaerer, and Zummo turn a few square meters of store space into a fully equipped fresh-beverage destination.

Cold and fruity goes global

Cold coffee has become a category of its own, and coffee lovers around the world are keen to experiment. Trending drinks like the fruity Americano are the clearest expression of that: espresso served over real fruit juice and ice instead of water or milk, often topped with tonic or sparkling water for a gentle fizz. Poured over orange, passion fruit, or pomegranate juice, the espresso settles into distinct layers. It’s a drink that looks as striking as it tastes, and one that social feeds love.

What began in Thailand, South Korea, and Japan is now traveling onto menus worldwide. Coffee chains such as Luckin have added creations like the Apple Fizzy Americano to their lineups, and the trend is gaining momentum across Europe and the United States.

Capturing excitement and commercial momentum

For operators, this is about more than just a colorful curiosity. Behind the trend lies a broader shift: consumers are actively seeking new flavor experiences, unexpected combinations, and authentic ingredients. Meeting these expectations pays off. Creative beverage variations measurably increase willingness to pay, while customization and storytelling at the point of sale build loyalty and increase the average spend per customer.

Cold, juicy creations like fruity Americanos attract new guests, enhance the offering, and turn coffee into a shareable experience. Nowhere is this more valuable than in retail, where stores compete to be destinations rather than quick stops.

When coffee and juice come together

This is where SEB Professional Beverage’s Coffee & Fresh Juice Corner comes in. The concept debuted at EuroShop 2026, the retail trade fair in Düsseldorf, and pairs a fully automatic WMF coffee machine with a Zummo fresh juicing system on a single compact counter. The setup simplifies daily routines instead of adding new ones: store teams keep their workflows lean, while guests get a fresh-bar moment in the middle of their shopping trip.

Retailers today need flexible, space-efficient concepts that deliver consistent quality and fast service.

"With our Coffee & Fresh Juice Corner, we help stores strengthen their fresh offering, optimize workflows, and turn them into a go-to destination for premium coffee and fresh juice,” says Pablo Chuliá, Strategic Marketing Director at Zummo.

Iced coffee at the push of a button

Engineered for cold serves, the coffee side sets the base. Schaerer's Hot & Cold technology brews espresso hot, then cools it to 30–35°C during dispensing. Over ice, the coffee keeps its aroma instead of watering down.

WMF's Cold Brew technology with the WMF 1500 F adds a further dimension: after a hot pre-infusion, the machine extracts with water at room temperature. The result is a mild, smooth cup below 25°C. While classic cold brew steeps for 12 to 24 hours, WMF Cold Brew achieves the same result in minutes.

WMF 1500 F with Cold Brew

Zummo: fresh juice without the bitter notes

On the juice side, Zummo squeezes fresh on demand – and gently. The patented EVS extraction system keeps juice and peel from ever touching, so instead of bitter compounds and essential oils, only freshly squeezed orange or pomegranate juice ends up in the glass.

Among other models, the EVS extraction system is used in the Z40 Advance juicing solution, which is designed for pace. Its vertical extraction technology delivers maximum output, while a new feeding system handles a wide range of citrus sizes and quick disassembly makes hygienic cleaning fast. For operators, this means more fresh servings per hour and less time spent on maintenance.

And it’s not just citrus: Zummo's market-leading pineapple solution ISLA prepares pineapple-to-go in seconds.

Z40 Advance juicing solution

Discover: Ruby Americano

Four ingredients, striking layers – the Ruby Americano is proof that one sip speaks louder than any trend report.

Ingredients & Preparation

Ingredients

2–3 ice cubes
80 ml tonic water
100 ml pomegranate juice
30–35 ml espresso

Preparation

Fill a glass with a few ice cubes
Pour in the tonic water for a light, sparkling base
Slowly add the pomegranate juice and watch the color build
Gently pour the espresso on top for the signature layered look

One portfolio, one solution

Citrus, pineapple, espresso, iced coffee, a fruity Americano – what makes the Coffee & Fresh Juice Corner concept work is that everything comes from a single source. WMF and Schaerer provide coffee expertise, while Zummo provides juicing knowhow. The concept is tailored to the format, footprint and pace of modern retail, from supermarket to-go zones to convenience stores. Rather than piecing together equipment from different suppliers, operators can directly combine the components that fit their space. The counter stays compact, the experience stays consistent, and the offering stays fresh – from the first espresso to the last squeezed orange.

Coffee meets juice